URJA – THE NEW ERA OF DIAMONDS

Our story began in 1931, at the heart of the jewellery hub in Mumbai – Zaveri Bazaar. Late Shri. Danabhai Minawala set up the business with a vision to provide our customers the finest jewelry without compromising on quality and craftsmanship. Ninety years and four generations later, Ashok Minawala presents to you URJA - the new era of diamonds our latest foray into the world of lab grown diamonds, where we offer fine lab grown diamond jewellery, which is ethical procured from sustainable sources and at affordable pricing making URJA the brand of choice for those who seek elegance, quality and value.